My passion lies in crafting digital experiences that leave a positive impact on people. I hold a bachelor's degree in Media Graphics and Animation, I recently graduated with an MS in Human-Computer Interaction from DePaul University in Chicago to deepen my knowledge and skills in the field.
I approach design with a commitment to simplicity and perfection, and relish the challenge of projects that require strategic thinking as well as visual flair. In addition to my expertise in UI/UX, I'm also adept at Graphic Design, Animation, 3D Modeling, and Video Editing, enabling me to bring a holistic perspective to my work.
My passion lies in crafting digital experiences that leave a positive impact on people. I hold a bachelor's degree in Media Graphics and Animation, I recently graduated with an MS in Human-Computer Interaction from DePaul University in Chicago to deepen my knowledge and skills in the field.
I approach design with a commitment to simplicity and perfection, and relish the challenge of projects that require strategic thinking as well as visual flair. In addition to my expertise in UI/UX, I'm also adept at Graphic Design, Animation, 3D Modeling, and Video Editing, enabling me to bring a holistic perspective to my work.
With expertise in over four different fields, I am the best choice when it comes to a full-scale project. Whatever your needs are, I can pretty much take on any challenge.
The experience I have gained from working at Techflux and Salt Technology has helped me understand users, solve problems, and build great products.
My Bachelor's in Media Graphics has helped me learn to develop the eye for design. Colors, typography, layout and the whole package.
Since I used to conduct user research in my previous work experience, my postgraduate degree in HCI has only helped me improve my skills and teach me how to conduct different types of user research.
As a result of my Master's degree in Human-Computer Interaction, I have gained a comprehensive understanding of various usability evaluation methods, including heuristic evaluation and cognitive walkthroughs.
When I was a kid, watching animations on advertisements and other means of visual communication captivated my interest instantly. Working my way up from scribbling doodles in primary school to practicing advanced drawing and animation techniques in high school, the combination of art and the technical world has always inspired me. This fascination and interest in design and art also saw me elected to lead my school’s art club, where we created the designs, partook in inter-school competitions, and thus grew as a unit. Through my association with this group, as well as through my innate desire to further my understanding of art - especially, I developed a desire to enhance my grasp on the subject.
To this end, I worked on several projects along with my art club mates and participated in numerous art exhibitions. Far from satiating my desire to learn, these experiences only whetted my appetite. This realization and my innate appreciation for the field were my greatest motivating factors in electing to pursue a BSc in Media Graphics and Animation, which I secured from the St. Angelo’s Professional Education.
My undergraduate degree in Media Graphics and Animation exposed me to subjects and software such as HTML5/CSS, JavaScript, Dreamweaver, and Photoshop, each of which forms an integral part of the Web Design field. Studying in the stimulating environment of this institute, and learning under an eminent faculty boosted my knowledge of the graphic design and animation field immensely, while also crystallizing my interest in the study of Web design. I like to make mobile devices or applications to both bring people together and provide engaging interaction for all in a group.
I learned about the user interface in my 2nd year and also understood how to design websites and mobile apps while keeping in mind the usability of the product. I remember working on a project in my 2nd year in which I needed to create a website for a travel agency using HTML/CSS and Photoshop. Also studying graphic design interested me.
Graphic design as well as UI/UX design both served to introduce me to the architecture of websites and mobile apps design. I learned thus of the manner in which websites and mobile applications are built, how they can be designed, and then on, how they can be developed to be used. To enhance my skills in design, I completed a course on 'Graphic design' from St. Angelo’s Professional Education in 2018. Also, Graphic Design familiarized me with the design principles and the implementation of these principles using design tools.
As part of the process of learning, in the 2nd year, I had completed a project on "Web Design", which was the first step for me to get into the field of UI/UX Design. This project familiarized me with the use of tools like Adobe Dreamweaver, Figma, and Adobe XD. I worked on this project in a group of four people in my 2nd year, and our project title was ‘User Interface design’ aimed at building a website for a company that was assumed to be a travel agency. My role in the project involved doing research on various travel agency websites and programming the website. Working on this project enhanced my knowledge of UI/UX Design, programming in HTML and CSS.
To further enhance my understanding of the field, I started working as a Freelance Full Stack Designer. The knowledge I amassed out of inquisitiveness and courses during my under graduation helped me in getting work experience opportunity as UI/UX designer at Techflux in January 2020.
• Performed heuristic evaluations and implemented new design guidelines, resulting in a 30% increase in user satisfaction ratings.
• Streamlined the Design System by designing 50+ standardized components and Color Naming Structure (CNS) resulting in a streamlined design-to-dev handoff process.
• Collaborated with cross-functional teams to design responsive mobile-first UX/UI.
• Increased page load speed by 20% and refined mobile responsiveness.
• Designed multiple design ideations for websites, resulting in a 15% expansion in customer acquisition.
• Developed UX strategies and tested Information Architecture for retail, logistics, SaaS product, and healthcare websites.
• Achieved better user engagement metrics by 40% and reduced bounce rates by 30% on redesigned websites.
• Promoted to Design Team Lead, managed end-to-end design & development, and increased online sales by 30%.
• Analyzed clients’ needs and goals, with quantitative and qualitative data, to design digital products using Figma.
• Interviewed users to build personas and tested usability, reducing navigational errors by 30%.
• Created wireframes and prototypes for 5 projects to serve healthcare, sales, and marketing employees.
Now that you know a lot about me, let me know if you are interested to work with me.
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